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APE (Author, Publisher, Entrepreneur) by Guy KawasakiOn this episode of the Explore Your Spirit with Kala Show, Kala speaks Guy Kawasaki about his new book – APE (Author, Publisher, Entrepreneur). “Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn’t, wouldn’t or couldn’t write a book.” – says Seth Godin Author and founder of The Icarus Project.

In 2011, Kawasaki says that the publisher of one of his books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, he self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” With Shawn Welch, a tech wizard, Kawasaki wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this “artisanal publishing”–that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.  Original Air Date: 2/26/2013.

 
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Guy Kawasaki
Guy Kawasaki

More About Guy Kawasaki:
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. http://www.guykawasaki.com

 

 

About the Author

Kala Ambrose is "Your Travel Guide to the Other Side". As an award winning author, national columnist, inspirational speaker, and host of the Explore Your Spirit with Kala Show, Kala Ambrose's teachings are described as discerning, empowering and inspiring. Whether she’s speaking with world-renowned experts on the Explore Your Spirit with Kala Show, writing about empowering lifestyle choices or teaching to groups around the country, fans around the world tune in daily for her inspirational musings and lively thought-provoking conversations. A highly interactive teacher on a mission to educate, entertain and inspire, Kala teaches and writes about ancient wisdom teachings and how their techniques can be used in modern day living. Her books, The Awakened Aura: Experiencing the Evolution of Your Energy Body and 9 Life Altering Lessons: Secrets of the Mystery Schools Unveiled both cover these topics. In addition, Kala shares her love of history, travel and the spirit world in her books Spirits of New Orleans and Ghosthunting North Carolina. Her books are designed to explore the history of cities in an entertaining manner while sharing haunted stories and offering travel tips on how to best see the cities to shop, dine, stay, and visit the haunted sites. Kala writes for the Huffington Post, the Examiner, AOL, Yahoo and Fate Magazine and presents workshops nationally on the Mind/Body/Spirit connection including Auras and Energy Fields, Developing Entrepreneur Intuition, Haunted History, and Wisdom Teachings at the Omega Institute, John Edward Presents Infinite Quest, Edgar Cayce's ARE, the Learning Annex, LilyDale Assembly, Daily Om and her school, the Academy of Mystical Arts & Spiritual Sciences.

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