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Guy Kawasaki author and former Chief Evangelist of Apple

This week on Explore Your Spirit with Kala Radio I speak with Guy Kawasaki, author of Enchantment and known as the former Chief Evangelist of Apple. Guy and I sit down and have a few laughs while discussing future trends, technology, life at Apple, his book Enchantment and how we are all connected. This goes down on the records as one of my favorite interviews in my five years here on the show. Guy is genuine, funny and just enjoys life.  Truly a show not to be missed!

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest

Enchantment by Guy Kawasaki

standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause. The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too. If you want to change the world — or even part of the world, this book is for you.

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

LISTEN TO THE SHOW ON EXPLORE YOUR SPIRIT WITH KALA RADIO

About the Author

Kala Ambrose is "Your Travel Guide to the Other Side". As an award winning author, national columnist, inspirational speaker, and host of the Explore Your Spirit with Kala Show, Kala Ambrose's teachings are described as discerning, empowering and inspiring. Whether she’s speaking with world-renowned experts on the Explore Your Spirit with Kala Show, writing about empowering lifestyle choices or teaching to groups around the country, fans around the world tune in daily for her inspirational musings and lively thought-provoking conversations. A highly interactive teacher on a mission to educate, entertain and inspire, Kala teaches and writes about ancient wisdom teachings and how their techniques can be used in modern day living. Her books, The Awakened Aura: Experiencing the Evolution of Your Energy Body and 9 Life Altering Lessons: Secrets of the Mystery Schools Unveiled both cover these topics. In addition, Kala shares her love of history, travel and the spirit world in her books Spirits of New Orleans and Ghosthunting North Carolina. Her books are designed to explore the history of cities in an entertaining manner while sharing haunted stories and offering travel tips on how to best see the cities to shop, dine, stay, and visit the haunted sites. Kala writes for the Huffington Post, the Examiner, AOL, Yahoo and Fate Magazine and presents workshops nationally on the Mind/Body/Spirit connection including Auras and Energy Fields, Developing Entrepreneur Intuition, Haunted History, and Wisdom Teachings at the Omega Institute, John Edward Presents Infinite Quest, Edgar Cayce's ARE, the Learning Annex, LilyDale Assembly, Daily Om and her school, the Academy of Mystical Arts & Spiritual Sciences.

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