In my work as an Intuitive who teaches Entrepreneurs how to Build their Business, I understand that it is equally important to both tap into your intuition to see future trends, while also being grounded in the material world so that you can build the business of your dreams, seeing it manifest to provide quality experiences and products to the world.
In 2011, my work as an Intuitive Entrepreneur caught the attention of the Learning Annex and they asked me to write a report of Business Intuition Trends for 2012 and the Decade Beyond. I happily agreed to write and make these predictions and wrote 11 pages of predictions for business trends including real estate, financial markets, retail trends, and even what will change in the educational system in order for the system to move forward.
I’ve been tracking my trend predictions and am happy to say I’m seeing another one come to fruition. This one has to do with the world of retail business.
In my predictions I explained that successful new retail businesses would cater to the “service” side of retail, providing a unique and specific attention to detail offering to each customer. I described databases where customer information would be stored and that personal shoppers would choose items custom tailored for the needs, wants, desires and tastes of each shopper.
While chatting with a dear friend today, she mentioned to me that she has discovered an online retail service that has created this exact type of personalized shopping experience that I described. I was excited to check them out, they are called Stitch Fix. Described as an online personal styling service, Stitch Fix starts by giving you a personal style quiz, so that your stylist can get to know your taste and preferences. Then they get to work hand picking articles of clothing to send to you each month, that they think will meet your taste, budget and fashionista desires! If you like something, you keep it and if not, you ship it back for free.
These are the outside the box thinking concepts that we are going to see more of, especially beginning in 2016, when we will be hitting a new cycle of energy that will boast sales and consumer confidence. Stitch Fix is just one example of how to reach your customer by offering them a unique, personalized service that meets the needs and desires of the customer, while also understanding their limited time to spend shopping in brick and mortar stores.
Another online company that I’ve been tracking is Birch Box, which for a small fee, mails you a variety of hair, makeup and skin care samples to try each month. It’s a savvy way to introduce the consumer to a variety of products, which they can then purchase from the Birch Box website, while creating a hub that allows manufacturers to get their products into the hands of shoppers in an affordable fashion.
These concepts also apply to brick and mortar stores and in person services. One of the creative businesses I’ve seen that understand the needs of their customers, is the 1-800-Got-Junk company, which has launched a new business called Wow1DayPainting. This CEO really gets what people want and knows how to deliver that unique experience, saving the customer time and money.
I’m sure many more creative entrepreneurial companies like these are popping up and I’d love to hear about them. If you have one that you love, share with me!
Yours in creativity, intuition and getting down to business,
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